Blog Humanoids – Technology searching for a Use Case 24 February 2026 by Tom Lipinski Billions of dollars are flowing into humanoid robotics. Investors are excited. The demos are impressive. But after considering various industries and visiting factory floors across the UK — automotive plants, hardware manufacturers, food processing facilities — a straightforward question keeps going unanswered: what, exactly, is the use case for a humanoid robot? The Realities of […] Read more » Humanoid Physical AI
Blog Humanoids – Is history repeating itself? 23 April 2025 / 1 May 2025 by Tom Lipinski At each technological paradigm shift companies rushed to build hardware which then quickly became commoditised. Repeatedly, success favoured those who enabled this hardware to deliver services people needed or wanted, or “Jobs to Be Done” (Clayton Christensen, HBS). Read more » Humanoid Physical AI
